Mediums / Categories

Advocacy

Entries in this medium focus on advocacy for legalization and/or further education about cannabis and/or the cannabis industry.

Deadlines & Fees

First Deadline: June 3, 2022 (in 2 weeks) - $175

Last Deadline: July 22, 2022 (in 2 months and 2 days) - $225

All deadlines are 11:59 PM EST

Media Information

Required Media: Image (up to 10)
Optional Media: Video (up to 10), Audio (1), PDF (1), URL (up to 4)

Brand Design

Entries in this medium are for the visual craft that conveys brand and product messages to the consumer in an effort to inspire, compel and create brand recognition.

Deadlines & Fees

First Deadline: June 3, 2022 (in 2 weeks) - $175

Last Deadline: July 22, 2022 (in 2 months and 2 days) - $225

All deadlines are 11:59 PM EST

Categories

Apps - Entries in this category are for the graphical design of an app.

Brand Identity - Entries in this category include a comprehensive set of graphical elements, colors and logos that communicate a brand’s identity.

Logo - Entries in this category are for the graphical design of a product, brand or company logo.

Packaging - Entries in this category are for the graphical and/or physical design of product packaging.

Printed Materials - Entries in this category are for the graphical and/or physical design of printed materials.

Retail Design - Entries in this category are for the physical design of retail spaces and events including but not limited to dispensaries, pop-up stores and industry events.

Other - An entry in this category is for work that is not defined by any of the available categories.

Media Information

Required Media: Image (up to 10)
Optional Media: Video (up to 10), Audio (1), PDF (1), URL (up to 4)

Digital/Mobile

Entries in this medium include all types of creative digital media advertising.

Deadlines & Fees

First Deadline: June 3, 2022 (in 2 weeks) - $175

Last Deadline: July 22, 2022 (in 2 months and 2 days) - $225

All deadlines are 11:59 PM EST

Categories

Banners & Rich Media Advertising - Entries in this category include various over-the-page units such as floating ads, page takeovers, pre-roll ads and tear-backs as well as more traditional banner ads.

E-commerce - Entries in this category are for innovative uses of e-commerce platforms and connected digital features.

Emerging Technologies - Entries in this category are for innovative uses of technology that extend the ability for a brand or company to reach and interact with its target audience in new ways. This includes, but is not limited to: artificial intelligence, voice, block chain, data visualization, NFTs, and the Internet of Things (IoT).

Virtual/Augmented Reality - Entries in this category include technology created to stimulate and immerse the user by allowing them to interact with 3D worlds.

Website/Microsite - Entries in this category are for web pages with the purpose of advertising a specific product or service.

Other - An entry in this category is for work that is not defined by any of the available categories.

Campaigns

This medium type is eligible for campaign entries.

  • Campaigns consist of 2 or more pieces in the same medium and category.
  • Each piece within a campaign requires an individual entry form to be completed including individual uploaded media and payment.

This medium type is eligible for mixed campaign entries.

  • Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.
  • Each piece within a campaign requires an individual entry form to be completed including individual uploaded media and payment.

Media Information

Required Media: Image (1)
Optional Media: Video (1), PDF (1), URL (up to 4)

Tip: For the E-commerce and Virtual/Augmented Reality categories, case study videos are preferred.

Experience/Activation

Entries in this medium connect a product, brand, or service to a target audience through an experience or event activation.

Deadlines & Fees

First Deadline: June 3, 2022 (in 2 weeks) - $175

Last Deadline: July 22, 2022 (in 2 months and 2 days) - $225

All deadlines are 11:59 PM EST

Media Information

Required Media: Image (up to 10)
Optional Media: Video (1), PDF (1), URL (up to 4)

Film/Video

Entries in this medium include all moving image advertising. This includes, but is not limited to television, online/streaming, mobile, outdoor, or point-of-purchase advertising.

Deadlines & Fees

First Deadline: June 3, 2022 (in 2 weeks) - $175

Last Deadline: July 22, 2022 (in 2 months and 2 days) - $225

All deadlines are 11:59 PM EST

Categories

30 seconds and under - Entries in this category are for content or commercials thirty [30] seconds and under.

31 seconds to 60 seconds - Entries in this category are between thirty-one [31] seconds to sixty [60] seconds.

61 seconds to 5 minutes - Entries in the category are five [5] minutes and over.

Five Minutes and Over - Entries in this category are between sixty-one [61] seconds and five [5] minutes.

Campaigns

This medium type is eligible for campaign entries.

  • Campaigns consist of 2 or more pieces in the same medium and category.
  • Each piece within a campaign requires an individual entry form to be completed including individual uploaded media and payment.

This medium type is eligible for mixed campaign entries.

  • Mixed Campaigns consist of 2 or more pieces in the same medium, but different categories.
  • Each piece within a campaign requires an individual entry form to be completed including individual uploaded media and payment.

Media Information

Required Media: Image (1), Video (1)
Optional Media: PDF (1)

Tip: Please upload the original content video as it ran in public. Case study videos are not eligible for this medium.

Film/Video Craft

Entries in this medium include technique and craft/skills used in the execution of film content.

Deadlines & Fees

First Deadline: June 3, 2022 (in 2 weeks) - $175

Last Deadline: July 22, 2022 (in 2 months and 2 days) - $225

All deadlines are 11:59 PM EST

Categories

Animation - Entries in this category include the technique of photographing successive drawings or positions of puppets or models to create an illusion of movement when shown as a sequence.

Cinematography - Entries in this category are for the art, process, or job of filming motion-picture photography.

Copywriting - Entries in this category are for the writing of copy.

Direction - Entries in this category are for the completed vision of the director and the work’s ability to exhibit creativity and innovation.

Editing - Entries in this category are for the use of the art, technique, and practice of assembling shots into a coherent sequence.

Music - Entries in this category are for the use of music to creatively enhance film or video.

Visual Effects - Entries in this category are for the processes by which imagery is created and/or manipulated outside of the context of a live action shot.

Other - An entry in this category is for work that is not defined by any of the available categories.

Campaigns

This medium type is eligible for campaign entries.

  • Campaigns consist of 2 or more pieces in the same medium and category.
  • Each piece within a campaign requires an individual entry form to be completed including individual uploaded media and payment.

Media Information

Required Media: Image (1), Video (1)
Optional Media: PDF (1)

Tip: Please upload the original content video as it ran in public. Case study videos are not eligible for this medium.

Integrated Campaign

Entries in this medium consist of a minimum of three advertisements utilizing three of the following media types: Advocacy, Brand Design, Digital/Mobile, Experience/Activation, Film/Video, Partnerships & Collaborations, Print & Out of Home, Product/Service Innovation, Public Relations, Social Good and Social Media.

Deadlines & Fees

First Deadline: June 3, 2022 (in 2 weeks) - $350

Last Deadline: July 22, 2022 (in 2 months and 2 days) - $450

All deadlines are 11:59 PM EST

Media Information

Required Media: Images (Up to 10)
Optional Media: Video (Up to 10), Audio (1), PDF (1), URL (up to 4)

Partnerships & Collaborations

Entries in this medium include creative executions resulting from the joint efforts of two or more brands, individuals and/or organizations.

Deadlines & Fees

First Deadline: June 3, 2022 (in 2 weeks) - $175

Last Deadline: July 22, 2022 (in 2 months and 2 days) - $225

All deadlines are 11:59 PM EST

Media Information

Required Media: Image (up to 10)
Optional Media: Video (1), Audio (1), PDF (1), URL (up to 4)

Print & Out of Home

Entries in this medium include all print advertising. This includes, but is not limited to newspapers, magazines, billboards, posters, point-of-purchase and transit advertising.

Deadlines & Fees

First Deadline: June 3, 2022 (in 2 weeks) - $175

Last Deadline: July 22, 2022 (in 2 months and 2 days) - $225

All deadlines are 11:59 PM EST

Campaigns

This medium type is eligible for campaign entries.

  • Campaigns consist of 2 or more pieces in the same medium and category.
  • Each piece within a campaign requires an individual entry form to be completed including individual uploaded media and payment.

Media Information

Required Media: Image (1)
Optional Media: Video (1), PDF (1)

Print & Out Of Home Craft

Entries in this medium include technique and craft/skills used in the execution of Print & Out of Home content.

Deadlines & Fees

First Deadline: June 3, 2022 (in 2 weeks) - $175

Last Deadline: July 22, 2022 (in 2 months and 2 days) - $225

All deadlines are 11:59 PM EST

Categories

Art Direction - Entries in this category are for the management of the artistic and design elements of a project.

Copywriting - Entries in this category are for the writing of promotional text included in a one-sheet, print, or out of home advertisement.

Illustration - Entries in this category are for visual elements presented as a drawing, painting, computer graphic or other work of art in a one-sheet, print, or out of home advertisement.

Photography - Entries in this category are for the lighting, color, camera choices and editing of photographs included in a one-sheet, print, or out of home advertisement.

Typography - Entries in this category are for arrangement of type in order to make language visible by utilizing a selection of typefaces, point size, line length, leading, tracking, and kerning included in a one-sheet, print, or out of home advertisement.

Other - An entry in this category is for work that is not defined by any of the available categories.

Media Information

Required Media: Image (Up to 10)
Optional Media: Video (1), PDF (1), URL (Up to 4)

Product/Service Innovation

Entries in this medium include new products and/or services that utilize advertising, marketing, and/or design in a unique, or especially creative manner. Note: Entries are strictly for cannabis industry product, service, or design innovations. Individual strains' taste, effect or experience will not be considered.

Deadlines & Fees

First Deadline: June 3, 2022 (in 2 weeks) - $175

Last Deadline: July 22, 2022 (in 2 months and 2 days) - $225

All deadlines are 11:59 PM EST

Media Information

Required Media: Image (Up to 10)
Optional Media: Video (1), Audio (1), PDF (1), URL (Up to 4)

Public Relations

Entries in this medium include marketing efforts and brand communications that impact product, brand, or service perception, awareness, and/or garner media coverage.

Deadlines & Fees

First Deadline: June 3, 2022 (in 2 weeks) - $175

Last Deadline: July 22, 2022 (in 2 months and 2 days) - $225

All deadlines are 11:59 PM EST

Media Information

Required Media: Image (up to 10)
Optional Media: Video (1), PDF (1), URL (up to 4)

Tip: Case study videos are preferred.

Social Good

Entries in this medium focus on creating awareness for a cause, including but not limited to sustainability efforts and charitable efforts.

We recommend entrants highlight the following in their submission:


  • What is the mission of the organization, foundation, or cause?

  • What are the objectives of this piece?

  • Please elaborate if this piece is a part of a larger campaign or initiative.

Deadlines & Fees

First Deadline: June 3, 2022 (in 2 weeks) - $175

Last Deadline: July 22, 2022 (in 2 months and 2 days) - $225

All deadlines are 11:59 PM EST

Media Information

Required Media: Image (up to 10)
Optional Media: Video (up to 10), PDF (1), URL (up to 4)

Social Media

Entries in this medium utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

Deadlines & Fees

First Deadline: June 3, 2022 (in 2 weeks) - $175

Last Deadline: July 22, 2022 (in 2 months and 2 days) - $225

All deadlines are 11:59 PM EST

Categories

Multi-Platform - Entries in this category are for social executions that utilize multiple social media platforms including but not limited to: Facebook, Instagram, Twitter, YouTube, Snapchat, LinkedIn, Pinterest, and TikTok.

Single Platform - Entries in this category are for social executions that utilize a single social media platform including but not limited to: Facebook, Instagram, Twitter, YouTube, Snapchat, LinkedIn, Pinterest, and TikTok.

Social Post - Entries in this category include a single post created for a social media platform. Note: This does not include Social Videos.

Social Video - Entries in this category are for a single video created for gaining or engaging an audience through social sharing. This includes livestream videos.

Other - An entry in this category is for work that is not defined by any of the available categories.

Media Information

Required Media: Image (up to 10)
Optional Media: Video (up to 10), PDF (1), Audio (1), URL (up to 4)

Tip: For the Social Video category, a content video upload is required.

Additional Notes

Eligibility

Entries first appearing in public between January 1, 2021 - September 30, 2022 are eligible for entry into this year's Clio Cannabis Awards. Entries cannot be made without the permission of the client and/or owner of the rights of the work. All entries must have been created for a paying client except pro bono work for charities and non-profit organizations. Spec ads and director's cuts are NOT eligible. Clio retains the right to disqualify entries which offend national, religious, cultural or racial groups.

Judging Process

Each year, Clio appoints top creatives and marketers from around the world to serve on our distinct juries. Clio selects individuals whose own creative work epitomizes the best of their respective fields, ensuring that each juror has an in-depth understanding of the industry's evolving marketplace.

The Clio judging process is known for its diplomatic approach to recognizing creative excellence. All jurors have an equal say in decisions, and the majority vote rules. Judging criteria across all programs is creativity and originality.

Some of the questions jurors are asked to think about include:

  • Is this work creative? Original? Inspiring?
  • Is this work brave? Bold? Innovative?

Juries will review all of the entries submitted within their assigned medium types. They participate in preliminary rounds of judging individually followed by a final round of judging to determine the awards given to each piece - Gold, Silver, Bronze, and Shortlist.

During the judging process there is no minimum or maximum number of statues that need to be awarded. The jury reserves the right to award as many or as few entries as they see fit in a particular medium or category.

Refund Policy

Fees are non-refundable. Withdrawn entries (whether withdrawn by entrant or by the Clio Awards for entrant's failure to comply with the entry rules) will NOT be refunded.

Media Requirements

Below is an overview of the media requirements.

Please remove the following before uploading any media:

  • Agency Credits
  • Individual Credits
  • Agency Logos
  • Slates

Note: if the agency/individual credits were included in the media as it appeared publicly, entrants can submit the media as is without removing them.

Image Upload

NOTE: All medium types require an image to be uploaded to the entry in order to submit payment. The image will be used during judging as your entry thumbnail. Also, in the case that your entry is awarded a statue or shortlisted, the image will be used as a thumbnail on the Winner's Gallery on the Clio website.

Required Spec for Image Uploads:

  • Resolution:
    • 2400 x 3000 pixels (portrait minimum)
    • 3000 x 2400 pixels (landscape minimum)
  • File Type: .jpg
  • Color Mode: RGB
  • File Size: Up to 50 MB

If the work requires multiple images, each image must be uploaded as a separate image.

Video Upload

Required Spec for Video Uploads:

  • Resolution: 640 x 480 (minimum)
  • File Type: mp4
  • Compression: h264
  • Sound: AAC 44khz
  • File Size: Up to 500 MB

All bars, slates and black must be removed from videos. All entries must be submitted as a video upload. Clio will not accept CD's/DVD's.

PDF Upload

Required Spec for PDF Uploads:

  • File Size: Up to 50 MB
  • PDFs can be either single page or multiple pages. We suggest that some entries such as Design may submit a whole brochure to show covers and spreads.

PDFs do not need to be 300dpi resolution. We suggest using Adobe's 'Reduced Size PDF' feature when saving your file for upload. This will provide your PDF with greater quality for judging and will increase your upload speed.

Audio Upload

Required Spec for Audio uploads:

  • File type: .mp3
  • Sampling rate: 44 KHz (44,100 Hz)
  • Bit rate: 196 KB/s (maximum)
  • Sound: Stereo
  • File size: up to 50 MB
URL Requirements
  • Entrants must keep the URL accessible online for judging through September 30, 2022.
  • Please provide any login credentials required to access the URL.
  • Please do not have the case study video within the URL. (note: Entrants are able to upload video footage within our media upload portion.)

URL entered may not contain agency name at any point, including but not limited to website, webpage title or within the URL link.

Entry Translations

For entries not in English please provide an English-Language Translation. For video uploads please provide a subtitled version of the video.

Media Handling Fee

All entries with video uploads are subject to an additional $35 media handling charge.

Campaign Fees

Campaign prices are determined by multiplying the single entry fee in the respective medium by the number of ads in the campaign. (i.e. Digital/Mobile Campaign - 3 ads - First Deadline: $525, Second Deadline: $675)

Winner Announcement

Grand, Gold, Silver, Bronze, and Shortlist announcements are TBA later this year.

Sponsors and Partners

Title Sponsor
Columbia Care logo
Supporting Sponsors
Media Jel logo
Partners
Cannabis Marketing Association logo
National Cannabis Industry Association Member logo
Clio Statues

Celebrate Your Team

Duplicate statues available now

ORDER NOW
Top