NEW YORK, USA // Laura Eisman is co-founder of Her Highness, a luxury CBD, THC, and Accessories cannabis lifestyle brand, unapologetically designed for women, made by women. Her Highness brings glamour and normalization to an underserved market, from the canna-curious to experienced user who know quality but also care about design, form and function. Poised to be the first national and international household name for women and cannabis, Her Highness has already scaled into 6 legal THC markets and Canada, all the while creating brand fame within mainstream with their CBD and Accessory line.
Prior to Her Highness, Laura is well known for founding pioneer fashion e-commerce site Girlshop.com in 1998 with $5,000 of her own money, growing it into a $5 million business within a few years. Purveyor of over 200 cutting-edge designers, Girlshop was the premier destination and authority for trend-making style at a time when investors couldn’t believe people would actually buy clothing on the Internet. The brand’s Sex-in-the-City style editorial gave life to the shopping experience for women, eventually spinning off 2 sister websites, a flagship store in NYC’s Meatpacking District, shopping tours/personal shopping service and a book – The Girlshop Guide to NYC Shopping. Laura’s bold entry and strategic navigation of the volatile internet industry has been covered by The Wall Street Journal, The New York Times, Ad Age, Entrepreneur and People among other publications, and she was cited as one of 50 New Yorkers to watch. Laura co-founded Women’s Media Lab, an educational mentorship to help women launch and grow their businesses; she served as Creative Director at iVillage, the earliest women’s online community; and was a Business Consultant at AOL where she re-launched StyleList.com to fame. Laura is an award-winning designer and creative director specializing in brand development and positioning, trend forecasting, visual and textual content, public relations and marketing to women.