2022 Juror

Jessica Fimbel Willis

Creative Director

Bud's Goods & Provisions

Jessica Fimbel Willis

WORCESTER, USA // Jess is the Creative Director of Bud’s Goods & Provisions, a New England cannabis brand based in Worcester, Massachusetts. She is responsible for bringing the creative vision of Bud’s Goods to life through all visual touchpoints, including the opening of three adult-use cannabis dispensaries in Massachusetts and the successful launch of two cannabis products – Lil’ Bud’s & Lil’ Jay’s. In 2021, Bud’s Goods was awarded Best New England Cannabis Brand by NECANN and honored with 3 Clio Cannabis awards in Brand Design.

Prior to Bud’s Goods, Jess worked primarily in the Food & Beverage industry. She was the Design Manager for two international restaurant chains headquartered in NYC – Pret A Manger and Le Pain Quotidien. She then launched her own design consulting company where she worked with clients from varying industries while also working as a freelance illustrator. Jess grew up in New Hampshire and is a graduate of Keene State College with a Bachelors of Fine Arts (B.F.A.) in Design.

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