2021 Juror

Dasheeda Dawson

Founder & Bestselling Author

The WeedHead & Company

Dasheeda Dawson

LAS VEGAS, USA // An award-winning fortune 100 business strategist, Dasheeda Dawson is founder of The WeedHead™ & Company and author of the bestselling workbook, How to Succeed in the Cannabis Industry, 3rd Edition. As a global cannabis advocate and industry thought leader, Dasheeda has been featured across multiple outlets, including Entrepreneur, The New York Times, and Essence. She is a self-proclaimed corporate-to-cannabis crossover pioneer and highly-sought cannabis business and policy reform strategist with experience as an industry educator, senior executive leader and expert consultant for multiple cannabis businesses, state/municipal leaders and media outlets across the country. Last year, she was selected as the City of Portland’s cannabis czar, overseeing all regulatory, licensing, compliance and equity initiatives for the city’s legal cannabis industry, both medical and adult-use.

From Target to THC, Dasheeda has nearly 20 years of business development, strategic management and brand marketing excellence while leading cross-functional teams for United Way, Target Corporation, and Victoria’s Secret. She is a co-host on She Blaze, an award-winning weekly cannabis news and culture podcast available on Spotify, Apple Podcasts and iHeartRadio. Dasheeda also serves as chair of the Cannabis Regulators of Color Coalition (CRCC), Chief Strategist for Cannabis Health Equity Movement (CHEM) and co-founder of Cannabis Education Advocacy Symposium & Expo (CEASE).

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