2021 Juror

Nicole Wolff

Brand Director

Flowr

Nicole Wolff

TORONTO // Nicole Wolff is Brand Director of the Flowr Corporation, a Canadian based Licensed Producer with facilities based in Kelowna, BC as well as in Portugal. From their headquarters in Toronto, Wolff has been responsible for developing and launching the company’s leading recreational brand, Flowr, in Canada following legalisation in 2018. 
 
Before the Flowr Corporation, Wolff launched and scaled regional and global beer brands over 8 years at Molson Coors Canada. She led high-stakes initiatives such as launching the Belgian (Blue) Moon brand in Canada, bringing back the iconic Coors Banquet stubby bottles and managing the Toronto Raptors partnership with Coors Light. Most recently, before leaving Molson Coors to join Flowr, Nicole was leading the above-premium category in the face of significant category headwinds.
 
Since joining the Flowr Corporation in August 2019, Wolff has been on a journey to help tear down the stigmas of cannabis use while building Flowr’s equity as a premium recreational brand. She is a vocal proponent of date-led creative insights, and brings a research focus to the marketing her team is responsible for.
Some of the work Nicole has led while at Flowr has been recognized across North America including AdCann’s 2020 Brand of the Year, AdCann’s 2020 Campaign of the year for Art & Science which also took home a bronze Clio Cannabis award.
 
Nicole holds a B.A. in Communications from Wilfred Laurier University in Canada.

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