LOS ANGELES, USA // Nidhi Lucky Handa is the Founder and CEO of LEUNE, a California-based lifestyle brand forged on the principle of radicalizing the common narrative surrounding cannabis culture. Prior to founding LEUNE in 2018, Handa acquired years of experience in Luxury Brand Communications while residing in Boston and New York. Handa then parlayed her business acumen and brand marketing repertoire to Celebrity Talent Management in Los Angeles.
Hailed as a ‘Woman of Weed’ By High Times Magazine, Nidhi’s savvy, entrepreneurial spirit is now fully devoted to LEUNE. Honoring a Cannabis 3.0 consumer who knows that ‘getting high’ only begins to tell the story of what the plant truly represents, Handa is a formidable force that is propelling a multitude of topics like inclusivity, restorative justice, and cannabis etiquette forward within the space.
As a woman of color, Handa has dedicated her career to building a cannabis brand that will not only disrupt the dispensary shelf, but also raise the industry standards for workplace culture, representation, and social equity. LEUNE is a sponsor of Eaze’s Momentum business accelerator and also works closely with social justice reform organizations like The Last Prisoner Project. Through LEUNE, Handa is on a mission to revolutionize the cannabis industry from the inside out and establish new consumer ideals for the industry.