Born & Bred
SAN FRANCISCO, USA // Kyle Merwin is the Co-Founder and Chief Strategy Officer of Born & Bred, a Clio award-winning brand agency that specializes in launching, evolving, and growing category disruptors and builders. Born & Bred has created and worked with some of the leading brands in cannabis including: Eaze, Ascend Wellness, Agrify, Click, S*Shots, Ration and more.
Prior to Born & Bred, Kyle was a ground-floor employee of Eaze. At the intersection of growth and brand, Kyle created and managed programs that grew Eaze to over 1 million deliveries. A few of these programs include: college brand ambassadors, content (SEO, Video, Social), white-label brand creation, and the Eaze Insights Report series—which was the company's #1 driver of awareness and was covered by the New Yorker, New York Times, Forbes, AdAge, and dozens more.
Fun stuff: Kyle was born in La Paz, Bolivia but grew up in Marin County. He is a proud graduate of UC Berkeley and is a huge Giants & Warriors fan. Kyle loves Hip-Hop, surfing, Hazy IPAs, Popeye's Chicken, and making people laugh.