2021 Juror

Jennifer Whetzel

Founder, CEO

Ladyjane Branding

Jennifer Whetzel

Kennebunk, ME // After more than 25 years in marketing and advertising, Jennifer was inspired to use her professional expertise to help entrepreneurs in the cannabis industry make smarter, more strategic business decisions.

In 2018, she founded Ladyjane Branding using the power of Archetypes to help companies develop unique brands that lead to deep connections with consumers. Her suite of proprietary, data-driven tools simplify the complex nuances of branding, messaging, data and organizational culture - ultimately imparting that wisdom on business leaders so they can more effectively drive growth in the companies and categories they serve.

In 2019, Jennifer initiated The Women in Cannabis Study, an in-depth multimedia research project to understand the journey of women working in the cannabis industry.

In 2020, she co-founded Independent Diamond Brokers, which focuses on B2B networking events for local Maine growers & retailers.

Jennifer is also the Secretary on the Board of Directors for #thisisjaneproject, a non-profit focused on providing education and access to plant medicine for trauma survivors.

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