2021 Juror

Tori Cole

VP of Marketing


Tori Cole

SAN JOSE, USA // With a proven record in diverse senior leadership roles, Tori Cole develops comprehensive marketing strategies and oversees expansion initiatives across the Cookies house of brands. She is highly skilled at brand building and establishing high-performance teams. She focuses on monetizing the customer connection to the brand, and ensuring cohesive go-to-market strategy execution across Cookies’ divisions, from product packaging, to digital and social platforms, to the end consumer’s retail experience. Her data-driven management philosophy centers on maximizing customer lifetime value through optimizing cost to acquire across paid, owned and earned media channels. For more than two decades, her marketing expertise has propelled growth for cannabis companies such as Mesh Ventures and CannaCraft, in addition to technology giants Intuit and Symantec (now Fortune 500 company U.S. NortonLifeLock Inc.), and top-ranking carrier Hawaiian Airlines.

Tori was born and raised in Hawaii and danced hula competitively.

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