Willie Mack

Co-Founder and President of Think BIG, Willie leads the company's executive management, creative and strategic vision. With his extensive background in social entrepreneurship, executive leadership, global brand marketing, and storytelling, Willie is endlessly inspired by the collaborative process and understands firsthand the power of art, technology, and cannabis to stimulate both creativity and community on a global scale. For 20 years, Willie oversaw award-winning marketing campaigns for clients including Absolut Vodka, Bionic Yarn, Estée Lauder, GQ, Jayden’s Juice, Montblanc, Persol, Ray-Ban, TED, the Obama Administration, Vanity Fair, and Wired Magazine. In 2018, Willie served as Chief Marketing Officer for Starling Brands and in 2015 founded Flint Studio, a cannabis branding studio, where he first met CJ Wallace and Todd Russaw.