2023 Juror

Mary Pryor


Sheba Baby!

Mary Pryor

NEW YORK, USA // Mary Pryor is a powerhouse who has made a name for herself as a trendsetter, innovator, and strategic problem solver. Based in New York, Mary's diverse background in automotive design, electrical engineering, music, education, digital arts, and marketing has allowed her to bring a unique perspective to her work.

With an impressive list of employers and clients across the music, media, technology, and marketing industries, including Sony Music Group, Viacom, Attention PR, City Parks Foundation, Mirrorball, Black Enterprise, CBS News, Ebony Magazine, Essence Magazine, Rolling Stone, VaynerMedia, Mindshare, SheKnows Media, McCann XBC, McCann Health, Byron Allen Group, Sean Combs Enterprises, and McGarryBowen, Mary has established herself as a bicoastal media expert.

Recognizing the need for businesses that cater to culturally rich and niche audiences through digital and social marketing integration, Mary founded her own consulting firms, WeFancy and UrbanSocialista.

Mary's expertise in trend forecasting and innovation has led her to speak at events across the country, and in 2014, she was recognized as SXSW's Innovator of the Year. Her goal is to empower communities through the utilization of digital tools, providing online branding and digital trend-forecasting for the general market.

In addition to her consulting work, Mary sits as Senior Director of Digital Strategy and Web3 at Wasserman. She is a co-founder of Cannaclusive, a collective focused on inclusive marketing and business advocacy in the cannabis industry, and the founder of Sheba Baby, her brand new self-care plant-based wellness brand. She currently serves as the Chief Marketing Officer for Tonic CBD and Tricolla Farms and holds equity and advises two companies, Dieux Skin and Flor De Maria.

Mary is a proud native of Detroit, Michigan, and a graduate of the University of Michigan. Her passion for wellness in all forms and her commitment to empowering marginalized communities through digital tools make her a force to be reckoned across various industries.

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