Travis Rexroad

Travis is the Head of Integrated Marketing & Communications at Weedmaps, overseeing the brand globally. A marketing and PR veteran, Travis has expertise in both corporate and agency environments with his experience spanning across sports & entertainment, technology, sportswear & fitness, lifestyle, CPG, food & beverage, and cannabis sectors.

Prior to Weedmaps, Travis led integrated marketing and PR initiatives for P&G and DIAGEO while at Taylor, developing ground-breaking campaigns for category leading brands such as Tide, Head & Shoulders, Captain Morgan, Guinness, Crown Royal, and Bulleit Bourbon. In addition to leading some of these brands’ most impactful marketing campaigns to date, including Tide’s award-winning “It’s a Tide Ad” Super Bowl LII program, he also led PR strategy for multiple Jordan Brand and Nike Basketball performance footwear launches, the grand opening of Mercedes-Benz Stadium – Atlanta’s state-of-the-art NFL stadium and entertainment venue, as well as Comcast and P&G’s corporate USOC & IOC partnerships in association with the 2016 Summer Olympic Games (Rio de Janeiro) and 2018 Winter Olympic Games (Pyeongchang).