LOUISVILLE, USA // Mary Ann Rounseville is the Chief Storyteller of Charlotte’s Web, the hemp-based CBD market leader and pioneer. She is responsible for Brand and Communications for the company’s portfolio of brands. While pursuing her own natural wellness journey, Mary Ann met the pioneering plant-medicine entrepreneurs, the Stanley Brothers in 2016, a revolutionary time for the CBD and the cannabis movement. Fueled by the Brothers’ mission to reimagine wellness for everyone, she became the Director of Content for their trailblazing CBD start-up and now, global leading company. She shaped storytelling and communications to further open access to cannabis, empower people with knowledge, and the right to choose natural options. Prior to that, she developed and produced content for Bulletproof, West Elm, and Google as well as Oscar and Emmy-winning writers and directors.