LOS ANGELES, USA // Nick is a passionate builder of brands, teams, and businesses. Bringing 20 years of experience in marketing, he’s spent the last 5 years focused on building brands, demand and teams on both the product/wholesale and retail cannabis business.
As the CMO at 710 Labs, Nick leads marketing strategy at one of the most renown brands in cannabis, with a cult following, a category leader in product quality, genetic library and the industry’s largest direct-to-consumer business.
Nick started his cannabis journey with Grassroots, an MSO out of Chicago, driving growth from 11 dispensaries across 3 states to nearly 40 dispensaries across 11 states. Nick stayed through the acquisition of Grassroots by Curaleaf, where he led advertising, digital marketing, consumer insights, and customer service.
Prior to cannabis, Nick was fortunate to lead teams in both brand and agency roles, in startups and in large organizations.