2023 Juror

Marco Bezerra

Executive Creative Director

VMLYR Commerce UK

Marco Bezerra

LONDON, UK // Marco Bezerra is a creative adventurer and uses advertising as a tool for self-improvement. Marco has worked with several top agencies across the globe, including TBWA/Berlin, DM9DDB São Paulo, Africa São Paulo, CP+B Gothenburg, JWT Dubai, Tribal DDB Amsterdam, and DM9Sul Porto Alegre, as well as on the client side with Specsavers. He has a passion for discovering, shaping, and learning about different cultures.

Marco's unique approach to his career has had a powerful impact on both his work and personality, resulting in numerous awards and successful business ventures. His teams have won medals at top international festivals such as Cannes, Webby Awards, D&AD, ADC/NY, Clio, and One Show. One of his greatest strengths is working with local insights to create innovative international ideas. His teams have performed very well in local awards, including two Grand Prix in Lynx, a Grand Prix in Digital in the El Ojo de Ibero America, and a Grand Prix in the Golden Drum and Eurobest.

Despite having lived in numerous places, Marco faced one of his biggest challenges in his hometown. At 31 years old, he moved back to open one of the most awarded ad agencies outside São Paulo. Building an innovative agency outside a big city in a centralized industry was a seemingly impossible mission, but they succeeded.

In his previous role as Global Creative Director at Specsavers, Marco led a team of over 20 creatives, designers, and innovators spread across four different locations worldwide, focusing on design, art, and innovation. Specsavers is the largest retail provider of glasses and healthcare in the UK, Australia, Northern Europe, and now Canada.

Currently, Marco is the Executive Creative Director at VMLY&R Commerce, where he leads a team that works on the new frontier that merges brand and conversion marketing. He invites others to join him on his journey as he continues to explore the world, learn about different cultures, and use advertising to create meaningful change.

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