2023 Juror

Olivia Alexander


Kush Queen

Olivia Alexander

LOS ANGELES, USA // Olivia Alexander has grown Kush Queen into a multi-million dollar, multi-channel brand manufacturing only the finest cannabis infused products. The Kush Queen product line includes award-winning bath bombs, pain relief lotions, indigestible, wellness supplements, and skincare.

Since working in her first dispensary in 2006, Olivia has worked with countless cannabis companies in social media, creative direction, and digital growth strategy. Referenced as the Queen of CBD by the LA Times, Olivia has a knack for being able to develop, connect and relate cannabis to community, health, and wellness.

After years in the industry, she sought out to create her own brand that was part cannabis, part wellness and part beauty. Kush Queen is the result of Olivia identifying the lack of products representing a different take on cannabis culture and wellness.

She explains, “I approach cannabis from a wellness perspective, and want to create products that make cannabis more accessible and harness the true power of the plant.” Olivia’s belief in, and passion for cannabis shapes her determination to normalize lifestyle and medical usage for everyone.

As a voice for progressive change and industry inclusion, Olivia was recognized as one of the cannabis industry’s top women founders by Variety Magazine, Green Entrepreneur and Ganjapreneur in 2020, as Dope Magazine’s 2017 Social Media Influencer of the Year and shouted out as “The Mariah Carey of Weed” by ELLE.

As a thought leader, Alexander shares, “Since cannabis is an emerging industry people are so worried about compliance, funding, and marketing their product. All of those things are important, but so are the people who use the product. Other than the 18-35 white male stoner, most people’s cannabis experience has been invisible, not unlike their own personal narrative. When you see all types of people with differing beliefs and life paths seeing themselves in your brand, it strikes you like little else can, that you have done something more powerful than marketing a product.”

You can find Olivia’s everyday activism on social media where she openly talks about the challenges of being a woman in cannabis, running a business in an emerging market and family life.Olivia is an inclusive tastemaker, an advocate and a proud contributor to the cannabis industry.

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