TORONTO, CANADA // Haneen Davies serves as the chief commercial officer of Houseplant, the cannabis lifestyle company founded by Seth Rogen and Evan Goldberg. Based in Toronto, Davies joined the Houseplant team in March 2018 as the company's first official employee. She built the company from the ground up and launched it in Canada and later in the US. Davies currently oversees global marketing and communication strategy as well as management of the Housegoods line.
Davies is a natural born leader who began her professional journey in investor relations. After a few career pivots, she found a true knack for strategy and leading internationally recognized brands. Her success caught the attention of PepsiCo where she moved on to own the development of innovation initiatives and brand growth for multiple global brands. She found undeniable success during her time with PepsiCo, with Doritos Canada achieving record-high market share during her tenure.
She currently resides in Toronto and is continuing to apply her leadership skills and forward-thinking attitude to the development of the Houseplant company, where her team celebrates the intersection of high-end lifestyle and cannabis.