CHICAGO, USA // Bohb Blair has found fulfillment in every industry except the one he cares most about, music. This angst has kept him hungry and foolish; an energy that has served him well in his fallback career as a marketer.
Bohb has held a number of, objectively, ‘the best jobs that could possibly exist in marketing’. As Global Chief Experience Officer at Starcom/Publicis Groupe he was able to pursue scale of vision. As Head of Invention at Mindshare he was able to lead commercial planning for portfolios of enviable brands. In his current role as Chief Marketing Officer of Jones Soda & Chief Brand Officer of the newly minted cannabis brand, Mary Jones, Bohb gets to focus his passion on a beloved iconic brand while creating a new one in a swirling category still defining itself.
“I always thought the goal of success was the freedom to try new things, not to be trapped repeating a successful formula.” - Todd Rundgren. “Agreed.” - Bohb Blair.