2022 Juror

Rebecca Larzik

Director of Brand

Weedmaps

Rebecca Larzik

LAGUNA BEACH, USA // With nearly 20 years experience in Marketing, Rebecca has worked across global brands including Chanel, Clinique, O’Neill clothing, and GoPro. Prior to joining Weedmaps in 2017, Rebecca was the executive producer of Global Marketing at GoPro, where she oversaw the content that was used to market both GoPro’s hardware and software products all over the world. The freedom-fighting aspect of the cannabis community combined with Weedmaps’ mission to power a transparent and inclusive global cannabis economy was what attracted Rebecca to the role at Weedmaps back in 2017.

Rebecca oversees all aspects of brand marketing strategy and under her direction, Weedmaps has become one of the first companies in the space to have an entertainment marketing AOR (Wheelhouse Labs), has entered into a multi-year partnership with Kevin Durant and his company, ThirtyFive Ventures, and continues to find innovative ways to educate consumers so that an increasing number of people can understand and experience cannabis in new ways. Some of the work Rebecca has led while at Weedmaps has been recognized by entities including the Clio Cannabis Awards and AdCann.

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