Cory is responsible for building and scaling the company’s portfolio of eight brands, developing the strategic innovation pipeline and agenda, and defining the communication and go-to-market priorities across all geographies and consumer touch points. Prior to joining the company, Cory spent the past five years at PepsiCo as a leader within the Gatorade business unit, where he most recently led consumer engagement across integrated campaign communication, media planning and execution, branded content, and experiential activation. In 2015 and 2016, Cory helped guide the turnaround of Propel, a workout water brand, to become the fastest growing enhanced water in the category. Before his roles in brand marketing, Cory led portfolio strategy and private equity diligence as a founding member and Principal of the Consumer Practice at The Parthenon Group, a management consulting firm. Cory is a graduate of Duke University and received his MBA from the Harvard Business School.