ENTER NOWOverviewSpeakersAgenda

Submit your creative advertising and marketing taking the cannabusiness to new heights

Speakers

Agenda

12:00–1:00 PM

Lunch

     

1:00–2:00 PM

World Building: Bringing TV Shows Off the Screen and Into Fans' Lives

The golden age of television has brought with it a golden age of television marketing, particularly when it comes to engaging with fans in the real world. On this panel, Clio talks to creative executives at networks who've excelled at world building—crafting events, activations and other fan experiences that drive massive buzz around their most valuable properties.

     

2:00–3:00 PM

Gaming for Good: How Video Games Might Actually Save the World

Video games historically have been criticized as anti-social, but these days gaming is rapidly becoming a powerful force for social good. On this panel, Clio speaks with creative executives from game publishers, developers and marketers about their philosophies and activations around gaming for good—how they are answering gaming's critics, and using play to make the world a better place.

     

3:00–3:15 PM

Break

     

3:15–3:30 PM

Teasing John Malkovich: How CBS Made 2018's Most Epic Sports Ad

On Jan. 21, 2018, viewers tuning into CBS for the AFC Championship Game between the Patriots and Jaguars were treated to an ad for the ages—an intro "tease" of the telecast starring the incomparable John Malkovich, in what would turn out to be a mini masterpiece. CBS Sports creative director Pete Radovich, who wrote and directed the four-minute film, takes us through its creation—from the inspired idea to the once-in-a-lifetime finished product.

     

3:30–4:30 PM

Sequel-ize Me! Creative Ways of Keeping Film Franchises Fresh

Movie sequels present a unique challenge: How do you balance old and new, drawing on a franchise's equity from previous films while also giving audiences something fresh? Clio sits down with creative executives from the studios and agencies to talk strategies and tactics for refreshing franchises with each new installment.

     

4:30–6:00 PM

Cocktails & Networking

     

Partners

© 2019 Clio Awards

AboutTerms of UsePrivacy PolicyCookie PolicyContactCareers

SIGN UP FOR PROGRAM UPDATES

SHARE ON SOCIAL MEDIA

Monica Austin
Director, Global Creative Marketing, Series, Netflix

Ron Beck
President + Chief Creative Officer, Tiny Hero

Steven Cardwell
Director of Program Marketing & Marketing Strategy, HBO

Gerard Caputo
Chief Creative Officer, BBH New York

Scott Duchon
Chief Creative Officer, 215 McCann

Shawn Silverman
SVP, Brand Marketing + Events, Comedy Central + Paramount Network + TV Land

Arnaldo D'Alfonso 
Global EVP + Creative Director, 20th Century Fox

Justin Manfredi 
Senior Vice President, Marketing, AMC Networks

Maria Pekurovskaya
EVP Creative Advertising, Universal Pictures

Jess Reed
Senior Project Manager, Insomniac Games

Bill Rosemann 
Executive Creative Director, Marvel Games

Michael McIntyre 
President, MOCEAN

Pete Radovich
Creative Director, CBS Sports

Clio Cannabis

MEDIUMS/CATEGORIES

DOPE IDEAS

WANTED

ENTRIES OPEN AUGUST 26, 2019

ENTRIES ACCEPTED IN THE FOLLOWING

Entries in this medium focus on advocacy for legalization and/or further education about cannabis and/or the cannabis industry.

DOPE
IDEAS
WANTED

MEDIUMS/
CATEGORIES

FILM/VIDEO

Entries in this medium include all moving image advertising. This includes, but is not limited to television, online/streaming, mobile, outdoor or point-of-purchase advertising.

BRAND DESIGN

Entries in this medium are for the visual craft that conveys brand and product messages to the consumer in an effort to inspire, compel and create brand recognition. 

  • Brand Identity – Entries in this category include a comprehensive set of graphical elements, colors & logos that communicate a brand’s identity.
  • Logo – Entries in this category are for the graphical design of a product, brand or company logo.
  • Packaging – Entries in this category are for the graphical and/or physical design of product packaging.
  • Printed Materials – Entries in this category are for the graphical and/or physical design of printed materials.
  • Retail/Event Design – Entries in this category are for the physical design of retail spaces and events including but not limited to dispensaries, pop-up stores and industry events.
  • Other – An entry in this category is for work that is not defined by any of the available categories.


DIGITAL/MOBILE

Entries in this medium include all types of creative digital media advertising.

  • Apps – Entries in this category are for mobile or web apps.
  • Banners & Rich Media Advertising – Entries in this category include various over-the page units such as floating ads, page take-overs, and tear-backs as well as more traditional banner ads.
  • Virtual/Augmented Reality – Entries in this category include technology created to stimulate and immerse the user by allowing them to interact with 3D worlds.
  • Website/Microsite – Entries in this category are for web pages with the purpose of advertising of a specific product or service.
  • Other – An entry in this category is for work that is not defined by any of the available categories.


SOCIAL GOOD

Entries in this medium focus on creating awareness for a cause including but not limited to sustainability efforts and charitable efforts.

PARTNERSHIPS & COLLABORATIONS

Entries in this medium include creative executions resulting from the joint efforts of two or more brands, individuals and/or organizations.

PRINT & OUT OF HOME

Entries in this medium include all print advertising. This includes, but is not limited to newspapers, magazines, billboards, posters, point-of-purchase and transit advertising.

PRODUCT DESIGN

Entries in this medium focus on the craft and creation of new products.

Note: Entries are strictly for cannabis accessories and marketing products.

SOCIAL MEDIA

Entries in this medium utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

ADVOCACY

Entry Fee: $200

Deadline: October 4th

BUY TICKETS