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Speakers

Agenda

12:00–1:00 PM

Lunch

     

1:00–2:00 PM

World Building: Bringing TV Shows Off the Screen and Into Fans' Lives

The golden age of television has brought with it a golden age of television marketing, particularly when it comes to engaging with fans in the real world. On this panel, Clio talks to creative executives at networks who've excelled at world building—crafting events, activations and other fan experiences that drive massive buzz around their most valuable properties.

     

2:00–3:00 PM

Gaming for Good: How Video Games Might Actually Save the World

Video games historically have been criticized as anti-social, but these days gaming is rapidly becoming a powerful force for social good. On this panel, Clio speaks with creative executives from game publishers, developers and marketers about their philosophies and activations around gaming for good—how they are answering gaming's critics, and using play to make the world a better place.

     

3:00–3:15 PM

Break

     

3:15–3:30 PM

Teasing John Malkovich: How CBS Made 2018's Most Epic Sports Ad

On Jan. 21, 2018, viewers tuning into CBS for the AFC Championship Game between the Patriots and Jaguars were treated to an ad for the ages—an intro "tease" of the telecast starring the incomparable John Malkovich, in what would turn out to be a mini masterpiece. CBS Sports creative director Pete Radovich, who wrote and directed the four-minute film, takes us through its creation—from the inspired idea to the once-in-a-lifetime finished product.

     

3:30–4:30 PM

Sequel-ize Me! Creative Ways of Keeping Film Franchises Fresh

Movie sequels present a unique challenge: How do you balance old and new, drawing on a franchise's equity from previous films while also giving audiences something fresh? Clio sits down with creative executives from the studios and agencies to talk strategies and tactics for refreshing franchises with each new installment.

     

4:30–6:00 PM

Cocktails & Networking

     

Partners

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Monica Austin
Director, Global Creative Marketing, Series, Netflix

Ron Beck
President + Chief Creative Officer, Tiny Hero

Steven Cardwell
Director of Program Marketing & Marketing Strategy, HBO

Gerard Caputo
Chief Creative Officer, BBH New York

Scott Duchon
Chief Creative Officer, 215 McCann

Shawn Silverman
SVP, Brand Marketing + Events, Comedy Central + Paramount Network + TV Land

Arnaldo D'Alfonso 
Global EVP + Creative Director, 20th Century Fox

Justin Manfredi 
Senior Vice President, Marketing, AMC Networks

Maria Pekurovskaya
EVP Creative Advertising, Universal Pictures

Jess Reed
Senior Project Manager, Insomniac Games

Bill Rosemann 
Executive Creative Director, Marvel Games

Michael McIntyre 
President, MOCEAN

Pete Radovich
Creative Director, CBS Sports

Clio Cannabis

MEDIUMS/CATEGORIES

 AWARDING
CREATIVITY IN THE
CANNABUSINESS

Inaugural Awards & Roundtable: Nov 20th, Los Angeles

2019 ENTRIES ARE NOW CLOSED

Entries in this medium focus on advocacy for legalization and/or further education about cannabis and/or the cannabis industry.

MEDIUMS/
CATEGORIES

FILM/VIDEO

Entries in this medium include all moving image advertising. This includes, but is not limited to television, online/streaming, mobile, outdoor or point-of-purchase advertising.

BRAND DESIGN

Entries in this medium are for the visual craft that conveys brand and product messages to the consumer in an effort to inspire, compel and create brand recognition. 

  • Brand Identity – Entries in this category include a comprehensive set of graphical elements, colors & logos that communicate a brand’s identity.
  • Logo – Entries in this category are for the graphical design of a product, brand or company logo.
  • Packaging – Entries in this category are for the graphical and/or physical design of product packaging.
  • Printed Materials – Entries in this category are for the graphical and/or physical design of printed materials.
  • Retail/Event Design – Entries in this category are for the physical design of retail spaces and events including but not limited to dispensaries, pop-up stores and industry events.
  • Other – An entry in this category is for work that is not defined by any of the available categories.


DIGITAL/MOBILE

Entries in this medium include all types of creative digital media advertising.

  • Apps – Entries in this category are for mobile or web apps.
  • Banners & Rich Media Advertising – Entries in this category include various over-the page units such as floating ads, page take-overs, and tear-backs as well as more traditional banner ads.
  • Virtual/Augmented Reality – Entries in this category include technology created to stimulate and immerse the user by allowing them to interact with 3D worlds.
  • Website/Microsite – Entries in this category are for web pages with the purpose of advertising of a specific product or service.
  • Other – An entry in this category is for work that is not defined by any of the available categories.


SOCIAL GOOD

Entries in this medium focus on creating awareness for a cause including but not limited to sustainability efforts and charitable efforts.

PARTNERSHIPS & COLLABORATIONS

Entries in this medium include creative executions resulting from the joint efforts of two or more brands, individuals and/or organizations.

PRINT & OUT OF HOME

Entries in this medium include all print advertising. This includes, but is not limited to newspapers, magazines, billboards, posters, point-of-purchase and transit advertising.

PRODUCT DESIGN

Entries in this medium are for new products and/or services.

Note: Entries are strictly for cannabis industry product innovations. Individual strains taste, effect or experience will be not considered.

SOCIAL MEDIA

Entries in this medium utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

ADVOCACY

Entry Fee: $200

Deadline: October 4th

BUY TICKETS

EVENT DETAILS

Location:
NeueHouse, 6121 Sunset Boulevard
Los Angeles, CA, 90028

Date and Time:
November 20, 2019, 5PM PST

5:00pm: Cocktail Reception
6:30pm: Roundtable with Industry Leaders

Moderated by Tim Nudd, Editor in Chief, Clio Awards
7:30: Grand Clio Awards Presentation
Host: John Salley, NBA Veteran & Entrepreneur
8:15pm: Networking & Cocktails

BUY TICKETS

Entries first appearing in public between January 1, 2018 - October 31, 2019 are eligible for entry into the Inaugural Clio Cannabis Awards.

Entries cannot be made without the permission of the client and/or owner of the rights of the work. All entries must have been created for a paying client except pro bono work for charities and non-profit organizations. Spec ads and director's cuts are NOT eligible. Clio retains the rights to disqualify entries which offend national, religious, cultural or racial groups.

Rebecca Brown
Founder & CEO
Crowns Agency

Jason DeLand
Founding Partner
dosist / Anomaly

Lisa Buffo
Founder & CEO
Cannabis Marketing Association

Evan Goldberg
Co-Founder
Houseplant

Darren Romanelli
Founder
StreetVirus

Olivia Mannix
Founder & CEO
Cannabrand

Jason White
Chief Marketing Officer
Cura Partners

Greg Dacyshyn
Co-Founder
Camp High

Anne-Marie Dacyshyn
Chief Marketing Officer
GSW Creative Corp

Tommy Means
Founder & Chief Creative Officer
Mekanism

Elizabeth Hogan
Vice President of Brands
GCH Inc.

ABOUT CLIO CANNABIS

Expanding on Clio’s enduring reputation for establishing best-in-class programs that are custom built to honor creative ideas in a variety of specialized verticals, Clio Cannabis is a joint venture with High Times that celebrates the creators at the forefront of cannabis marketing and communications. Launched in 2019, Clio Cannabis sets the bar for creative work in a rapidly expanding industry, helps to build an understanding of a developing category and elevates the marketplace to solicit creative contributions from top talent and agencies.

Jurors

ENTRY MEDIA SPECIFICATIONS

Below is an overview of the media specifications.

Please remove the following before uploading any media:

  • Agency Credits
  • Individual Credits
  • Agency Logos
  • Slates


Entry Media Requirements

Required Media

  • Image (up to 10)

Optional Media

  • Video (10)
  • Audio (1)
  • PDF (1)
  • URL (up to 4)

NOTE: All medium types require at least one image to be uploaded to the entry in order to submit payment. Film/Video entries require at least one image and at least one film/video file to be uploaded in order to submit payment.


Image Upload

NOTE: All medium types require an image to be uploaded to the entry in order to submit payment.
Required Spec for Image Uploads:

  • File Type: .jpg
  • Color Mode: RGB
  • File Size: Up to 50 MB

Resolution*:

  • 2400 x 3000 pixels (portrait minimum)
  • 3000 x 2400 pixels (landscape minimum)

* Please note the following exceptions:

For Digital/Mobile and Social Media medium entries:

  • 600 x 800 pixels (portrait minimum)
  • 800 x 600 pixels (landscape minimum)

Film/Video

  • 480 x 640 pixels (portrait minimum)
  • 640 x 480 pixels (landscape minimum)

Video Upload

Required Spec for Video Uploads:

  • Resolution: 640 x 480 (minimum)
  • File Type: mp4
  • Compression: h264
  • Sound: AAC 44khz
  • File Size: Up to 500 MB

All bars, slates and black must be removed from videos.

All videos must be submitted through the entry system on the Upload tab. Clio will not accept CDs/DVDs.


PDF Upload

Required Spec for PDF Uploads:

  • File Size: Up to 50 MB
  • PDFs can be either single page or multiple pages.
  • PDFs do not need to be 300dpi resolution.
  • We suggest using Adobe's 'Reduced Size PDF' feature when saving your file.


Audio Upload

Required Spec for Audio Uploads:

  • File type: .mp3
  • Sampling rate: 44 KHz (44,100 Hz)
  • Bit rate: 196 KB/s (maximum)
  • Sound: Stereo
  • File size: up to 50 MB


URL

Required Spec for URL:

  • Entrants must keep the URL accessible online for judging through November 21, 2019.
  • Please provide any login credentials required to access the URL.
  • Please do not have the case study video within the URL.*
  • URL entered may not contain agency name at any point,including but not limited to website, webpage title or within the URL link.

*note: Entrants are able to upload video footage within our media upload portion.


Physical Entries

Clio Cannabis does not allow for Physical Entries.

AWARDING

CREATIVITY

IN THE

CANNABUSINESS